The Prince of Wales walking with Haley Hanson at her farm.

Our project and subsidiaries

PWCF delivers the Accounting for Sustainability project and has commercial as well as charitable subsidiaries.

The Prince's Accounting for Sustainability project

Our vision is a future where sustainable business is business as usual. 

HRH The Prince of Wales established A4S in 2004 to work with the finance and accounting community to: 

  • Inspire finance leaders to adopt sustainable and resilient business models 

  • Transform financial decision making to reflect the opportunities and risks posed by the climate crisis and other environmental and social issues 

  • Scale up action to transition to a sustainable economy 

A4S has three global networks: 

  • Chief Financial Officers (CFO) Leadership Network – CFOs from leading organizations seeking to transform finance and accounting 

  • Accounting Bodies Network (ABN) – members comprise approximately two thirds of the world’s accountants 

  • Asset Owners Network – Pension Fund Chairs who integrate sustainability into investment decision making 

Duchy Originals Limited

Founded in 1990 by HRH The Prince of Wales with its first product, a biscuit made from wheats and oats grown organically on the Home Farm at Highgrove, the range has now grown to include more than 300 products. Waitrose Duchy Organic is one of the top 30 grocery brands in the UK measured by retail sales. Duchy Originals Limited is a wholly-owned subsidiary of PWCF. The company derives income from royalties and donates all profits to PWCF. For more information about Duchy Originals Limited and its partnership with Waitrose, read about how we’re funded.

Highgrove Enterprises

Highgrove Enterprises is a trading name of AG Carrick Limited. The company manages the Highgrove shops which are currently located at Highgrove House and Tetbury as well as the online shop and garden tours to The Prince of Wales’s Highgrove Estate in Gloucestershire.

The shops sell organic foods and exclusive branded products for the home and garden. The products are inspired by the Highgrove Garden and the wide-ranging interests of The Prince of Wales. All products meet rigorous buying criteria and are sourced responsibly with regard to environmental issues.

Profits from the Highgrove shops and tours of Highgrove gardens are donated to PWCF.

The Prince's Countryside Fund

The Prince's Countryside Fund (PCF) is a subsidiary of PWCF. This collaboration is built on the shared principles of transforming lives and building sustainable communities.

The Prince's Countryside Fund was established in 2010 as a response to concerns expressed by HRH The Prince of Wales and by Business in the Community's Rural Action Leadership Team regarding the future of farming and rural communities in the United Kingdom. Given these origins, PCF operates in accordance with the vision of The Prince of Wales which is to help improve the sustainability of British Farming and the rural communities that support, and are supported by, farming in the UK. PCF joined the PWCF group in July 2017.

PCF’s vision is of a confident, robust and sustainable agricultural and rural community which is universally appreciated for its vital contribution to the British way of life and fit to support future generations.

The Prince’s Countryside Fund relies on the income generated through corporate partnerships, logo licensing, events and donations. The British countryside is a huge natural asset and its contribution to our everyday life cannot be underestimated. To help ensure its future, the Fund:

  • Provides grant funding to projects across the UK that help to provide a secure future for the countryside.
  • Leads its own projects, such as The Prince’s Farm Resilience Programme
  • Commissions research into issues affecting farming families and rural communities.
  • Acts as an advocate for the countryside and brings together individuals and businesses to help the Fund tackle current challenges.
  • Helps communities in crisis through its Emergency Fund.

For more details on The Prince's Countryside Fund, please visit